On February 12 mad-blog.com featured adidas Originals search for Berlin‘s most original person. The website, created in cooperation with the German edition of Vice Magazine has been extremely busy since it has been launched. Rumors said, they even had to upgrade the server structure to handle all the traffic. It turned into a meeting point for Berlin‘s original tribe. 

Other cool brands realized this and highjacked the web-presence to advertise for their themselves. Check this out.