For the UEFA EURO 2008, adidas needed an unusual give-away for fans and clients alike. The goal was not only to accompany them through the European Football Championship, but also way beyond it. A map of Europe was designed in the style of historic country caricatures, depicting the star players of all 16 participating nations in the “Football Battle of Europe”.

Football map of Europe

The back of the map served as a playing schedule where every battle’s course could be charted. So every game filled the map with another piece of football history.

If you have any comments or suggestions please email David Barton (david.barton@tbwa.de).