Armed with clever “instant” copy and sharp placement, Jameson Irish Whiskey and TBWA\Chiat\Day New York engaged their audience in some real-time conversations. In busy locations across major cities in the US, live wall projections caught passersby off guard as the impromptu billboards bantered with the unsuspecting crowds. A laptop instantaneously typed out messages that interacted with those passing the projections.

One even helped a lucky lady hail a cab in a busy area of New York City. We always say we need to have a conversation with our audience. Now we can literally do just that.

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