Scratching detail

As part of the new global brand campaign for Absolut which was launched in spring 2006. Subway windows where turned into a revolutionary new media space.

Absolut did not go for the conventional solution by putting poster-like stickers on the windows. The Swedish vodka brand actually engraved their message into a plastic protection layer which covers all subway windows in Berlin.

If you have any comments or suggestions please email Richard Breaux (richard.breaux@tbwa.de).

Windows on a Berlin subway car: one annoying, the other entertaining