Heineken: Something Big in the Net
February 17, 2009
Heineken’s “Walk-in Fridge” made a big wave on the net. Just imagine you have just moved into a new house, refurbishments are done and the big day has arrived: you proudly show off your new house to your family and friends and see what happens. TBWA\Neboko in Amsterdam managed to develop an entertaining film for Heineken’s audience that happened to reach more than 2,800,000 views in no time.
The power of viral entertainment as part of a true brand behavior became obvious with the recently posted spoof video that shows how a group of students react to the original “Walk-in Fridge” ad.
If you have any comments or suggestions please email Jeroen Konings (jeroen.konings@tbwa.nl).
