Great brands are mad. They are mad in both senses of the word. On the one hand they break conventions, ignoring the conventional wisdom of their industry. Some might call this insane.

On the other hand, great brands have to be angry sometimes. 

Angry about the status quo. Angry that their products may still not be good enough. Angry that they’re not providing their audience with enough entertainment.

That’s why they’re constantly striving to improve their brand behavior.

Great brands care about what they do – in everything they do. Welcome to Media Arts and Disruption. Welcome to MAD.