I have launched a new blog: CREATE BUSINESS, this new destination is to celebrate the role of creativity in business success and to showcase the big ideas that help companies and brands secure a bigger share of the future.
TBWA, the agency behind Disruption and Media Arts believes great business stories rarely happen by accident. Sheer size can no longer guarantee business success; at the same time, brilliant ideas are useless without the skills and the people to bring them to life.
Creativity has never been more important in the world of business than it is today. It has always been part of our DNA to combine creativity and strategy to make a brand prosper. The purpose of the blog is to publicly share our success stories, start conversations and inspire the business and the creative communities.
The agency’s Disruption philosophy, described by author Tom Peters as “one of the most powerful ideas in business today”, will underpin many of the projects featured on the blog. It will highlight how creativity leads to prosperity, helping individuals, brands, companies and society. It will also demonstrate the evolving role of an agency in a world where ideas spread faster than ever before, audiences are playing a part in the innovation process and an intuitive understanding of networks is crucial.
Info: mad-blog.com will not be updated from now on.